Sell fashion smart. Grow your brand in Europe.
Zalando is one of Europe’s largest and most trusted online fashion platforms, with millions of active customers across over 20 countries. At MarketGuard, we help fashion, footwear, accessories, and lifestyle brands unlock their full potential on Zalando through expert marketplace onboarding, data-driven strategy, and end-to-end account management.
🔍 Strategic Brand Consulting & Sales Approach
Every fashion brand has its own DNA — and needs a tailored Zalando sales strategy to thrive.
We analyze your collection, pricing model, and brand image to define the best approach to sell via Zalando Partner Program (ZPP) or Connected Retail.
Our services include:
- Business model and margin analysis
- Partner Program vs. wholesale model guidance
- Regional expansion planning across EU markets
- Market entry for D2C brands and private labels
We build a custom plan to match Zalando’s requirements while protecting your brand’s identity and long-term growth.
📊 Data-Driven Analysis & Trend Forecasting
Selling on Zalando is not just about uploading a product—it’s about being seen at the right time, at the right price, and in the right context.
MarketGuard uses advanced analytics to offer:
- Product category and trend analysis
- Pricing and markdown optimization
- Sell-through rates and size curve performance
- Competitor mapping within Zalando’s ecosystem
We provide actionable insights to help you adapt quickly to the fast-moving European fashion market.
🧾 Onboarding & Compliance Support
Zalando has strict onboarding, compliance, and sustainability criteria. We help you get it right the first time.
Our support includes:
- Assistance with Partner Program contracts
- Guidance on EAN/GTIN, image specs, and data requirements
- Z-Direct (Zalando Seller Portal) setup and training
- Sustainability tags (e.g. “Eco-Friendly,” “Fair Trade”) integration
- Technical integration with ERP, PIM, or feed providers
We handle the complexity—so you can focus on your brand.
📦 Logistics & Fulfillment Advisory
Choosing the right logistics model is crucial to success on Zalando. We evaluate your options and recommend the best route:
- ZFS (Zalando Fulfillment Solutions) – We guide you through integrating into ZFS and help with warehouse preparation.
- Own fulfillment – For brands using in-house or 3PLs, we optimize delivery speed, packaging standards, and returns processes.
We also ensure you’re aligned with Zalando’s shipping, sustainability, and service expectations across all EU markets.
🧑💻 Customer Care & Performance Management
Zalando places high importance on customer service, seller performance, and return experience.
MarketGuard helps you:
- Monitor seller KPIs in real-time
- Respond to performance warnings and avoid penalties
- Improve return rates and customer satisfaction
- Manage customer communication (where applicable)
Our systems flag risks before they become problems—keeping your account healthy and competitive.
✍️ Product Data & Visual Optimization
Fashion is visual, and Zalando has strict standards. We help your products shine with:
- Enhanced product titles, descriptions, and bullet points
- Accurate attribute mapping (material, fit, care, etc.)
- Aesthetic, Zalando-compliant photo retouching
- Styling descriptions aligned with Zalando’s tone and UX
Our creative and data teams work together to elevate your product detail pages for better ranking and conversions.
📈 Campaigns, Pricing Strategy & Visibility Boost
MarketGuard helps your Zalando products get found and sold.
We support you with:
- Pricing strategy and promotion calendar planning
- Integration with Zalando Lounge and seasonal campaigns
- Sponsored visibility support (e.g. Zalando Marketing Services)
- Seasonal readiness and stock planning
We help reduce overstock and increase your visibility in peak fashion periods.
🤝 Ongoing Account Management & Growth Acceleration
Managing a Zalando account isn’t one person’s job—it requires a team.
With MarketGuard, you’ll receive:
- A dedicated Zalando Account Manager
- A team of 6–10 specialists covering content, logistics, SEO, and compliance
- Weekly performance reviews and reporting
- Support during collection launches, sales, and crisis response
Whether you’re scaling a niche label or managing multiple sub-brands, our team ensures your Zalando operations run smoothly and profitably.
Ready to grow your fashion brand on Zalando?
MarketGuard helps you sell smarter, faster, and more efficiently — across all of Europe.
Let us handle the platform so you can focus on your next great collection.