Access America’s Second-Largest Marketplace with Confidence
Walmart.com is the second-largest eCommerce platform in the United States, attracting over 120 million unique visitors every month. With its massive retail influence and strong fulfillment capabilities, Walmart Marketplace offers an unbeatable opportunity for sellers to reach U.S. shoppers at scale—without the heavy competition and saturation of Amazon.
At MarketGuard, we guide you through the entire Walmart selling journey—from application and account setup to content optimization, pricing strategy, fulfillment, and marketing—so you can grow efficiently and sustainably on one of America’s most trusted platforms.
🛒 Why Sell on Walmart Marketplace?
- 🌍 120M+ monthly visitors – strong visibility from day one
- 🏪 Trusted by U.S. customers for value and reliability
- 📦 Access to Walmart Fulfillment Services (WFS) – competitive with FBA
- 💰 Lower fees compared to Amazon or eBay
- ✅ No monthly subscription – pay only referral fees (8–15%)
- 🔒 Brand-safe environment with fewer counterfeit risks
Whether you’re a D2C brand, Amazon seller, or international manufacturer looking to enter the U.S. market—Walmart gives you premium exposure without the Amazon chaos.
🚀 MarketGuard’s Walmart Marketplace Services
1. Seller Account Setup & Approval
Walmart’s onboarding can be selective—we’ll make sure you’re ready:
- Business eligibility & documentation review
- U.S. tax compliance (EIN, W-9/W-8BEN, etc.)
- GTIN/product compliance and category approval
- Onboarding through Walmart’s Seller Center or via DSV for suppliers
Avoid delays, rejection, or suspension—get approved the right way, the first time.
2. Catalog Optimization & Content Strategy
We help your products stand out in Walmart’s search algorithm:
- Keyword-optimized titles, bullet points, and descriptions
- Enhanced imagery, 360° product views, and comparison charts
- A+ style content for Brand Registered sellers
- Content score improvement to increase visibility and trust
More visibility = more sales. We make sure your listings are retail-ready.
3. Pricing & Promotion Strategy
Stay competitive without killing margins:
- Automated pricing strategy to win Buy Box
- Competitor tracking and price alerts
- Promotion setup (Rollbacks, Clearance, Sponsored listings)
- MAP policy enforcement & pricing intelligence
Balance profitability with visibility—especially in a value-driven marketplace like Walmart.
4. Walmart Fulfillment Services (WFS) Support
Take advantage of WFS to win the Buy Box and boost conversion:
- End-to-end guidance on WFS enrollment and integration
- Inventory planning and performance monitoring
- Fulfillment cost comparison vs. FBA and FBM
- Compliance with fast-shipping SLAs and return management
WFS offers Prime-like delivery speeds without the Amazon fee burden.
5. Advertising & Sponsored Products Management
Scale your Walmart sales with powerful in-platform ads:
- Setup and management of Walmart Sponsored Products
- Keyword targeting, bid strategy, and budget optimization
- Performance tracking with ACoS and ROAS analysis
- Seasonal and product-launch campaigns
Increase your shelf space in Walmart’s digital aisles with performance-focused ad strategy.
6. Performance Monitoring & Compliance
Keep your account healthy and selling smoothly:
- Order defect rate (ODR) monitoring
- Late shipment prevention and delivery tracking
- Return rate analysis and improvement suggestions
- Dispute handling and Walmart Trust & Safety support
We help you stay compliant and competitive in the long term.
🧩 Who Should Sell on Walmart?
- Established brands with U.S. or North American fulfillment
- Amazon sellers looking to diversify channels
- D2C brands wanting to expand reach to Walmart’s loyal base
- International sellers approved for cross-border sales into the U.S.
- Private label and value-driven product lines
🛍️ Ready to Expand into Walmart Marketplace?
MarketGuard gives you a full-service launch and growth solution for Walmart:
- Get listed fast and right
- Win the Buy Box with optimized pricing
- Maximize conversion with retail-quality listings
- Access top-tier fulfillment (WFS)
- Scale with data-backed ad strategy
👉 Let’s get started. Book a free consultation today to discuss your Walmart Marketplace potential.