Reach German professionals with precision. Sell smart. Sell in bulk.
METRO.de is one of Germany’s most trusted platforms for B2B wholesale and professional buyers, especially in sectors like hospitality, food service, retail, offices, and small businesses. It is part of the global METRO AG group, which serves millions of professionals across Europe and beyond.
With the METRO Marketplace, vendors can now sell directly to METRO’s expansive network of business customers — with all the benefits of a digital wholesale model.
At MarketGuard, we specialize in launching and scaling wholesale-ready brands on METRO with tailored strategies, optimized product portfolios, and B2B-focused sales enablement.
🧠 Wholesale & B2B Strategy Consulting
Selling B2B online is vastly different from retail. With METRO, success starts with understanding procurement behaviour.
We help you:
- Identify if your products are a fit for METRO’s target industries (e.g., horeca, office supplies, foodservice, equipment)
- Decide between METRO Marketplace or vendor account models
- Build a pricing and quantity-based discounting structure
- Align packaging, delivery, and compliance with business expectations
With our guidance, your METRO entry is built on a solid, B2B-optimized foundation.
📊 Professional Market & Demand Analysis
B2B buyers focus on value, reliability, and long-term supply partnerships.
Our research services cover:
- Industry-specific product demand forecasts
- Competitive benchmarking across METRO’s categories
- Procurement patterns and bulk buying trends
- Regional and seasonal opportunities (e.g., food service surges, office reopenings)
With MarketGuard, your brand will be positioned as a professional-grade solution.
⚙️ Technical Onboarding & Data Integration
Listing products on METRO requires structured, detail-rich data and efficient backend systems.
We handle:
- Seller registration and platform onboarding
- API feed or manual product data uploads
- Attribute mapping, logistics parameters, and volume pricing
- Support for tools like Tradebyte or custom ERP integrations
We reduce friction in your technical setup, so your listings go live accurately and professionally.
📦 Logistics & Fulfilment Strategy for B2B
Business buyers expect reliable, bulk-ready logistics and transparent delivery timelines.
We support you in:
- Defining minimum order quantities (MOQs) and tiered shipping fees
- Packaging optimisation for pallets, crates, and commercial-sized units
- Delivery time strategy and carrier SLAs
- Reverse logistics and support for bulk returns (if applicable)
Our solutions keep your delivery performance strong and METRO-compliant.
💬 Customer Support for Business Buyers
B2B buyers expect timely and professional support. Whether it’s a restaurant owner or office manager, MarketGuard ensures:
- Quick response times in German and English
- Bulk order inquiries and special request handling
- Support for complaints, invoices, and replacements
- Performance monitoring to keep customer ratings high
We protect your seller reputation by managing the day-to-day business communication.
✍️ B2B-Optimized Product Content
Business customers need clear, practical, and benefit-driven product pages.
We create:
- Titles and bullet points tailored to professional buyers (usage, benefits, volume, safety)
- Technical data sheets and downloadable documentation (e.g. HACCP, MSDS, certifications)
- Image sets with product use-cases in commercial settings
- Multi-language descriptions for DACH and broader EU markets
Our content team ensures your products look professional and convert efficiently.
📣 Pricing, Promotions & Bulk Discounting
METRO Marketplace encourages bulk incentives and professional pricing logic.
We help you:
- Set up volume-based pricing models (e.g., Buy 10+, Save 15%)
- Participate in METRO promotions and business campaigns
- Plan pricing for sectors like hospitality, cleaning, and events
- Adjust pricing in real-time based on demand and stock
We ensure your pricing remains attractive and scalable without sacrificing margin.
👥 Dedicated Account Management & Growth Strategy
At MarketGuard, we don’t just list your products — we build your wholesale presence.
You get:
- A dedicated METRO Account Manager
- A team of specialists (logistics, compliance, content, analytics)
- Monthly performance reports and margin optimisation insights
- Strategy sessions to scale into new categories or customer groups
We turn your METRO.de presence into a high-performance wholesale engine.
Ready to sell like a professional, to professionals?
Let MarketGuard take your products to METRO.de — Germany’s trusted platform for business buyers.
From onboarding to optimisation, we ensure your B2B offering is seen, selected, and scaled.