Sell smarter in Europe’s #1 DIY and home improvement marketplace.

ManoMano is a leading European marketplace for DIY, home improvement, gardening, and professional tools, serving over 50 million monthly visitors across France, Germany, Spain, Italy, and the UK. At MarketGuard, we empower manufacturers, wholesalers, and specialist retailers to scale on ManoMano with intelligent strategy, seamless onboarding, and full-service account management.

Whether you’re selling power tools, garden furniture, home fittings, or eco-friendly paint, we create a customized path to help your products grow in Europe’s booming home & garden sector.


🧠 Marketplace Strategy & Sales Consultancy

Every DIY product has different margins, lifecycles, and logistics needs. We assess your product catalogue and advise you on the most effective way to enter or expand on ManoMano.
Our approach includes:

  • Product category prioritisation and competitive positioning
  • B2C vs. B2B (ManoMano Pro) selling strategy
  • Price structuring, shipping options, and margin analysis
  • EU expansion planning by region and season
    We build a sustainable and profitable plan designed around your operational capacity and your customers’ expectations.

📊 Product & Market Analysis Based on Real Data

Home and garden customers are project-driven and value-focused. That’s why accurate data is key to success on ManoMano.
With MarketGuard, you get:

  • Category-specific performance benchmarks
  • Competitor pricing and offer positioning analysis
  • Customer search trends for DIY, renovation, or seasonal gardening
  • Sales forecasts per region and product type
    With our insights, you’ll make better stock, pricing, and promotional decisions—boosting sales without guesswork.

🔧 Onboarding, Integration & Technical Setup

ManoMano has technical requirements that vary by country and integration type. We simplify the process.
We help with:

  • ManoMano Partner registration and contract handling
  • Product feed setup and catalog structuring
  • API or feed manager integration (e.g., Lengow, Shoppingfeed, Channable)
  • Category tree mapping and attribute accuracy
    We ensure your data flows correctly, your SKUs are well-organized, and your listings go live without issues.

📦 Logistics & Fulfilment Strategy for DIY Goods

Heavy or fragile goods require tailored fulfilment. We help you meet ManoMano’s high expectations for customer satisfaction.
You’ll get expert advice on:

  • Shipping methods for bulky or hazardous items
  • Regional fulfilment centers vs. cross-border shipping
  • Return policies tailored to large product categories
  • Delivery tracking integration and speed optimisation
    Whether shipping screws or sheds, we ensure your logistics model fits ManoMano’s system and your customers’ needs.

💬 Customer Service Management

Customer experience is critical for B2C and B2B buyers on ManoMano. We help you maintain high seller ratings by:

  • Responding to buyer messages within SLA times
  • Managing returns and warranty questions
  • Monitoring reviews and dispute handling
  • Ensuring quick resolution for ManoMano Pro clients
    Our multilingual support ensures your buyers are heard and your account performance remains strong.

🧾 Product Listing Optimisation & Content Creation

Strong listings win trust in the DIY and garden segment. We create listings that speak to both weekend renovators and trade professionals.
Our creative services include:

  • SEO-friendly product titles and technical bullet points
  • Structured, scannable descriptions with project-specific benefits
  • High-resolution visuals and infographics
  • B2B-focused content for ManoMano Pro listings
    We help you turn functional tools and materials into attractive, solution-focused products that convert.

📢 Campaigns, Pricing Optimisation & Visibility Strategy

Your products deserve to be found – especially during seasonal peaks.
We help with:

  • Competitive pricing and margin-driven promotions
  • Participation in ManoMano Deals and Flash Sales
  • Visibility boost campaigns and keyword optimisation
  • Coordination with ManoMano’s category managers
    We plan campaigns around garden season, renovation cycles, or holidays to maximise exposure and profitability.

👥 Full-Service Account Management

Selling on ManoMano is hands-on—our team does the heavy lifting so you can focus on product and logistics.
With MarketGuard, you get:

  • A dedicated ManoMano Account Manager
  • A team of 5–8 experts in content, pricing, shipping, and customer support
  • Regular sales performance reporting
  • Proactive support for product launches, new category entries, and crisis prevention
    We keep your account optimized, compliant, and scalable across all ManoMano regions.

Ready to grow your DIY or garden brand across Europe?

Let MarketGuard help you succeed on ManoMano with tailored strategy, compliance, and growth support.
Expand smart. Operate efficiently. Sell with confidence.