Sell fashion in a digital-first world. Seamless, stylish, and scalable.
ABOUT YOU is a leading European fashion e-commerce platform with a strong presence in Germany, Austria, Switzerland, and over 20 additional countries, targeting a young, mobile-savvy, trend-focused audience. With millions of active monthly users and a mobile-first strategy, ABOUT YOU combines style, storytelling, and social commerce.
At MarketGuard, we help fashion brands and lifestyle retailers enter and scale on ABOUT YOU with strategy-driven onboarding, curated content, and performance-based sales growth models — whether you’re selling apparel, footwear, accessories, beauty, or lifestyle essentials.
🧠 Strategic Consultancy for Fashion-Driven Brands
Selling on ABOUT YOU isn’t just about uploading products — it’s about telling a brand story that converts.
We help you:
- Assess brand eligibility and marketplace fit
- Choose the right selling model: Wholesale or Partner Program (marketplace)
- Align pricing and collections with ABOUT YOU’s seasonal and demographic expectations
- Build a regional rollout plan for DACH and EU markets
We connect your creative identity with commercial goals — all based on ABOUT YOU’s best practices.
📊 Fashion Market Analysis & Trend-Driven Forecasting
Trend relevance is everything. That’s why we back your decisions with real data.
We deliver:
- Demographic targeting insights (age, gender, style segments)
- Competitor product benchmarking and visibility scoring
- Pricing strategy per country and category (e.g. denim, activewear, footwear)
- Forecasts tied to fashion seasonality, trends, and influencer traction
Our data helps you stay ahead — not just in style, but in performance.
⚙️ Onboarding & Tech Integration
ABOUT YOU has specific integration requirements, from product feeds to seasonal content drops. MarketGuard makes it simple.
We handle:
- Partner account setup and brand documentation
- Technical integration via API, Tradebyte, or other middleware
- Product data mapping and taxonomy alignment
- Style code and variant management for fashion SKUs
We streamline the entire backend setup so your collections go live accurately and on time.
👗 Fashion-Optimised Product Content
Visual storytelling is key on ABOUT YOU. From streetwear to premium elegance, we craft content that reflects your brand DNA.
Our team provides:
- SEO-friendly titles and fashion-specific bullet points
- High-resolution images, mood shots, and editorial lookbooks
- Brand pages and campaign assets that align with ABOUT YOU guidelines
- Translation and localisation for each EU market
We make your listings stand out with a premium, mobile-first look that drives conversion.
📦 Logistics Strategy & Fulfilment Support
Whether you’re using dropshipping or warehouse-based fulfilment, logistics impact your seller rating.
We help with:
- Evaluating shipping options (especially for Partner Program sellers)
- Cross-border VAT compliance and returns management
- Delivery SLAs and courier integrations for fashion items
- Handling reverse logistics and size-related return optimisation
We ensure a customer experience that reflects your brand’s quality from checkout to unboxing.
💬 Customer Service & Seller Score Management
Fashion customers demand fast answers — especially around sizes, returns, and delays.
MarketGuard ensures you:
- Respond within ABOUT YOU’s customer service SLAs
- Maintain high seller score through automated processes
- Resolve complaints, refund requests, and reviews promptly
- Monitor backend metrics to avoid penalties or listing deactivation
We handle support so you stay focused on fashion, not admin.
📈 Sales Growth, Campaign Planning & Promotions
Selling fashion is all about timing, relevance, and exposure.
We build your ABOUT YOU promotional strategy to include:
- Participation in sales events (e.g. Mid-season, Black Week, Cyber Days)
- Influencer and curated collection campaigns
- Discount control based on margin and sell-through rate
- Seasonal push for new arrivals and bestseller restocking
Our approach ensures both visibility and profitability.
👥 Full-Service Account Management
At ABOUT YOU, consistency and style matter. With MarketGuard, you’ll have a dedicated team behind you.
You’ll receive:
- A fashion-specialised Account Manager
- A team of content creators, analysts, and integration techs
- Monthly performance reports and action plans
- Support for campaigns, launches, and crisis prevention
We become an extension of your brand — managing the platform while you focus on creating collections.
Ready to grow your fashion brand on ABOUT YOU?
Partner with MarketGuard to enter one of Europe’s most fashion-forward platforms with ease, clarity, and maximum impact.
Let us handle the integration, compliance, and optimisation — while you focus on the next big style trend.