Access one of Germany’s fastest-growing marketplaces. Sell smart. Scale fast.
Kaufland.de (formerly known as real.de) is one of Germany’s largest and most dynamic online marketplaces, attracting over 32 million monthly visitors and growing steadily. Backed by the well-known Kaufland retail chain, the platform offers sellers powerful reach, low entry barriers, and the ability to scale both domestically and across Europe.
At MarketGuard, we provide comprehensive support for sellers looking to establish or expand their presence on Kaufland.de. From product data integration to logistics and advertising, we deliver an end-to-end solution tailored to your product type, business size, and growth ambitions.
🚀 Kaufland Strategy & Marketplace Entry
Kaufland.de is ideal for established brands, resellers, and DTC manufacturers who want access to a highly active German-speaking customer base without the aggressive competition of Amazon.
MarketGuard helps you:
- Choose optimal product categories and define marketplace positioning
- Navigate onboarding requirements (business registration, tax compliance, EPR obligations)
- Build a competitive pricing and fulfillment model
- Strategically launch with an initial product set to maximize early visibility
We craft a roadmap designed to reduce friction and drive performance from day one.
🔍 Market & Competitor Analysis
We help you make informed decisions before you list a single SKU. Our service includes:
- Kaufland category research to identify top-selling product niches
- Competitive analysis of pricing, shipping, and keyword strategies
- Evaluation of platform trends and customer reviews
- Profitability forecasting for each product line based on commission structure and returns
Make your Kaufland strategy data-driven, not guess-based.
⚙️ Onboarding, API Integration & Product Listings
Whether you’re starting fresh or expanding from Amazon, eBay, or your own webshop, MarketGuard ensures seamless technical setup:
- Kaufland seller account registration and verification
- Product feed setup (CSV, API, or multichannel tools like ChannelEngine, Plentymarkets, JTL)
- Optimized product listings (German-language titles, bullet points, descriptions, images)
- Compliance setup for battery law, packaging law, and EPR registration
We help you scale with clean data, attractive listings, and full technical compliance.
✍️ SEO & Listing Optimization
With Kaufland’s internal search algorithm, strong product visibility depends on keyword-rich, well-structured content.
We deliver:
- Title, feature, and description optimization for search performance
- Category refinement and backend keyword insertion
- Rich content support with visual and brand elements
- A/B testing on variations and content blocks
Get discovered faster by the right customers — without over-relying on ads.
📦 Fulfillment, Shipping & Returns
Kaufland offers sellers the flexibility to choose their fulfillment model — including its own Kaufland Fulfillment Network (KFS).
MarketGuard advises and supports you with:
- Setup and integration of KFS or external fulfillment services (e.g. FBA, DHL, DPD)
- Optimized delivery times, tracking, and shipping cost strategies
- Transparent return policies and automation of return workflows
- Multi-country shipping setup for Kaufland Global (Czech Republic, Slovakia, Austria, etc.)
We make your logistics scalable, reliable, and cost-efficient.
💬 Customer Service & Performance Management
Customer satisfaction is crucial to maintaining your seller rating on Kaufland. We offer:
- Multilingual customer support in German and English (email templates, FAQ setup, response handling)
- Management of return requests, refunds, and complaints
- Regular review of your seller KPIs (cancellation rate, late shipments, response time)
- Proactive flagging of potential account health issues
We help you protect your brand and keep your Kaufland metrics strong.
📈 Kaufland Advertising & Promotions
To boost traffic and conversions, Kaufland offers Performance Ads (PPC) directly through its advertising portal.
MarketGuard helps you:
- Set up Sponsored Product Ads with daily budget management
- Run limited-time discounts and platform-wide sales promotions
- Analyze ad performance and return on ad spend (ROAS)
- Launch promotions tied to Kaufland marketing campaigns and events
We ensure your products are not just live — they’re seen and converting.
📊 Ongoing Account Management & Scaling Support
Beyond launch, MarketGuard stays with you to scale:
- Weekly or monthly reporting of traffic, revenue, and bestsellers
- Growth planning across additional product lines or categories
- Expansion to other Kaufland marketplaces (Poland, Austria, Czech Republic)
- Cross-channel coordination with Amazon, OTTO, eBay, and more
You stay focused on your products — we handle the platform complexity.
Ready to expand your brand on one of Germany’s most trusted marketplaces?
Let MarketGuard unlock your potential on Kaufland.de — with strategic guidance, seamless execution, and localized expertise.